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The public
relations office is mandated to establish and
maintain good mutual relationships between the Lesotho Mounted
Police Service and all its internal and external strategic
stakeholders. This is a link between the organisation and
members of the public. Administratively, it falls under the
Assistant Commissioner of Police responsible for Operational
Services
The establishment
of the website for the Lesotho Mounted Police Service is
another milestone as the organisation moves closer to the
people in its endeavour to strengthen
relationships with communities in which its success and
failure depend. The organisation has proved in many ways its
commitment in relationship building as that could help in the
implementation of community policing initiative, which seems
to be a modest way of policing especially in a democratic
dispensation.
The acquisition of
this technology will without doubt add value not only to the
work that we do as PR practitioners but to the services
offered by the entire organisation. In the past we have shown
how committed we are in maintaining continuing two-way
communication with people that we serve through phone-in
programmes that we frequently engage in, with various local
radio stations. We are not going to back-off from this
practice as it is the only way to receive instant feed-back
from our customers.
With the website
up and running it will be our obligation to keep our customers
well- informed about trends in criminal activities and all
other activities that involve the organisation and to share
with them some prevention techniques and tactics. Crime
reports will be posted and members of the public will have
opportunity to pose questions and seek clarifications on
certain things but this should not be a barrier to regular
visits to our various stations as one- on-one communication
has proved to more effective.
Our customers are
therefore urged not to misuse or to be misguided by the
extended services offered by the organisation and thus abandon
the traditional ways of requesting feed-backs concerning their
cases. As much as
we acknowledge the new developments we also encourage our
customers to continue with face presentations because as LMPS
we believe more in face to face communication. We hope that we
will use this instrument with care and benefit from
it.
Long live LMPS long live
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